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Frisco The Big Small Town

Population: 125,500 | Area: 70.0 sq mi
Hall Office Park comes with a view of Frisco's rural past. Photo by Elizabeth Lavin

Long before there was Ikea, the RoughRiders, and Dr Pepper Ballpark, there was the Snow Cone Lady. That’s the deal with Frisco. While always making news for—once again—being the fastest-growing city in the nation, it hasn’t entirely let go of its small-town history. Mary Mathis, who runs her seasonal stand out of a red caboose on Elm Street, has 14,959 Facebook fans (5,439 more than the city). Those fans, many of whom line up on the most brutal of summer days, border on desperate sometimes in their Facebook correspondence with her: “We’re in line! Please don’t close!!” “You should run for city council!” Mathis has seen the entire city change around her in three decades of business. In 1990, 6,138 people lived in Frisco. The population now stands at 125,500—a 1,995 percent increase. Some predict the city could reach 280,000 by 2040. You’d think Frisco would be weary by now, its growth plates stretched and exhausted. Not quite yet. “We saw a huge spike, but now we’re leveling off to a good, manageable level,” says Nancy Windham, vice president at the Frisco Economic Development Corporation. “There’s certainly never a dull moment at the office.”


  • Median Age: 33.9
  • Population Growth: 28.6 %
  • Population Density: 1792.9 ppl/sq mile


  • School District: Frisco ISD
  • Students Passing TAKS: 94%
  • Average SAT Score: 1053


  • Violent Crime Rate: 1.103 per 1,000 residents
  • Non-Violent Crime Rate: 22.6 per 1,000 residents

Real Estate:

  • Average Price of Homes Sold: $306,207